Amplifier Review

PH-10 Phono Amplifier from Gold Note

Adding a few wrinkles of its own, Paul Rigby reviews Gold Note’s PH-10 phono amplifier 

Possibly one of the least understood and under-estimated components in the entire hi-fi chain, the phono amplifier is a specialist amplifier that is designed to do one thing and one thing only, amplify the tiny signal emanating from your turntable’s cartridge. Generally speaking, once the signal gets to a certain level, then the main amplifier takes over from there.  

The problem with phono amplifiers is that they are often seen as minor irritations by audiophiles rather than – what they are – a critical component. If the signal is cocked up here then forget the main amplifier and speakers. It’s damage limitation from this point onwards. A phono amplifier can make or break a vinyl performance. 

PH-10 Phono Amplifier from Gold Note

The design of this particular phono amplifier is intriguing. Spanning 200 x 80 x 260mm and weighing in at 4kg, it reminds me of a modern network player in looks. Something from Naim perhaps? Well, Naim with added elegance. It doesn’t look like a phono amplifier, though. The angled cooling vents over the main body of the aluminium chassis, the colour TFT screen on the front and the selector switch. The only thing I dislike is the gold logo sticker on the top left of the front fascia. It looks like gold foil covering of a chocolate coin. Something from a Christmas stocking. Tacky.

PH-10 Phono Amplifier from Gold Note

I am happy to shake the hands of the designers on one thing, though. The negation of DIP switches. Surely works of the devil, they are often used by phono amplifiers at this price point and under (come to thing of it…and over) for numerous and very sensible reasons but I still despise the finicky little switches that often need a night-school course at Bletchley Park to understand.

Instead of DIP switches, here you enter the loading and output via that front-mounted selector switch. You’re given nine loading options (10 Ohms to 47K Ohms) and four output figures (-3db to 6db) to choose from.

PH-10 Phono Amplifier from Gold Note

Connections on the rear include two sets of phono inputs (so two turntables can be attached at once), balanced or single-ended outputs plus a connection for an external dual-mono PSU-10 power supply – not reviewed here, I’m afraid. A USB port is featured for future upgrade purposes.

PH-10 Phono Amplifier from Gold Note

To use the unit, finished in black, silver or gold, you press the selector switch inwards for three seconds which brings the PH-10 out of stand-by. From that point, you can scroll through the options moving the switch left and right with a press inwards to select the option. Music is muted if you’re doing this while actively playing music. 

PH-10 Phono Amplifier from Gold Note

One of the available features is the selection of three different EQ curves: RIAA (the most often used EQ curve nowadays) plus Decca-London and American-Colombia. Useful if you care about such things. Despite the early adoption of RIAA, you’d be surprised at how many records there are out there, from around 1980 backwards, that don’t utilise RIAA. You see, there was a difference between agreeing to RIAA and actually doing something about it so some record labels were a bit tardy. Gold Note goes further by adding an ‘enhanced’ version of all three, something I also recently saw on a iFi phono amplifier, effectively giving you a full choice of six curves.

So what does it sound like?


I began with an MC configuration and a standard RIAA curve and a copy of Joe Jackson’s high energy jazz LP, Jumpin’ Jive and the track, Jumpin’ with Symphony Sid.

To begin, I ran the PH-10 at zero gain but found the unit was a tad sharp in the upper frequencies for my cartridge. It’s solid state approach a bit too edgy so I decided to ask the phono amp to back off a bit, reducing the gain to -3db. This exercise was a good one because it showed how the PH-10 could be changed on the fly and results could be compared instantaneously. Each change muted the music but a second or two after the change was instigated, back came the music and the alteration could be judged accordingly. Here, my gain reduction hit my cartridge’s sweet spot.

PH-10 Phono Amplifier from Gold Note

This resulted in a low noise output with a clarity that draws you into the music. Your ears feel free to roam around the inside of the soundstage, picking up nuggets of information at leisure. The PH-10 calmly did its job, so you never feel rushed or tense when listening. There was no cramped upper mids and no pinching of the treble so you tend to relax into music. 

Overall, the soundstage was neutral but never dull. Detail flowered across the soundstage like a well populated garden. Yes, compared to much more expensive phono amps, the very tip of the dynamic range was a touch blunted but I would be horribly picky to even see this as an issue. Actually, that comment is in itself a compliment because I’m hunting for problems even compared to expensive models. That is, the differences between the PH-10 and a phono amplifier at double the price are small indeed.

PH-10 Phono Amplifier from Gold Note

So, the lead vocal was beautifully emotive and textured, treble performance was sublime, piano and percussion around the midrange was calm, informative and transparent while bass offered a character that pushed the track onwards, ever onewards.

PH-10 Phono Amplifier from Gold Note

I then turned to Doris Day on the CBS label and the track, Night Life, from 1963’s LP, Love Him. To be frank, I had no idea if this LP was recorded using RIAA or Colombia’s own EQ curve but my own curiosity was peaked, so I gave it a go.

The difference could be heard immediately. At the beginning of this track, to contrast with the song’s title, the backing orchestra mimicked the busy, bustling, car horns and other noise of day time. This sequence, in RIAA mode, was horribly edgy and bright with the brass section barking its head off. Day’s vocal was also surprisingly offensive, her vibrato sounding pregnant with resonance while her crescendos actually attacked the ear. 

PH-10 Phono Amplifier from Gold Note

Changing the RIAA to American-Columbia was a great relief, I can tell you! I was able to up my main amplifier’s gain by a single click to bring the volume to a normal level, the soundstage opened up, the backing orchestra was now calm and informative while the brass section was no longer tense and harsh. Day, meanwhile, was her normal sultry self, easing into the song in a naturalistic manner. I was convinced that this LP had been mastered with a American-Colombia EQ.

PH-10 Phono Amplifier from Gold Note

I then selected the Enhanced version of the American-Colombia EQ which added a touch of emphasis. The music gained a bit of extra precision but was too sharp for me. I can see the appeal of this EQ but I preferred the original American-Colombia. That said, it’s nice to have the Enhanced option for individual LPs. You never know when it might come in useful for a American-Columbia EQ’d LPs that have been mastered  in an overly dampened fashion.

Next up? The moving magnet option and the Beatles parody LP, the self-titled album from The Rutles and the track, Cheese and Onions.

PH-10 Phono Amplifier from Gold Note

Again, the overall feel of the presentation was a neutral one although there was plenty of natural stress on particular words or phrases when required. Again, being picky, I would say that the MM option was delivered with slightly less panache than the MC route, adding a tad more edge. That said, there was nothing to disturb the ear here and, heard in isolation, the MM option performed well. Vocal emphasis was successfully tracked by the PH-10 within the midrange while the piano’s complex tonal information was also clearly heard, the lower frequency keys being nicely resonant. 

On this track, the violins and cellos were a growingly significant feature. The bow movements were easily heard here while the power of the cellos was successful translated. 


An excellent phono amplifier that not only sounds good but also offers a genuinely useful feature set. Well designed and built, easy to use and with a great price point, this phono amplifier offers value for money. 


Price: £1,136

Tel: 01420 544140

Website: &

GOOD: price, features, connectivity, on the fly changes, overall sound quality

BAD: nothing


[Don’t forget to check out my Facebook Group, The Audiophile Man: Hi-Fi & Music here: for exclusive postings, exclusive editorial and more!]


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Van Den Hul Crimson XGW Stradivarius cartridge

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Aesthetix Calypso pre-amp

Icon Audio MB845 Mk.II monoblock amplifiers

Quad ESL-57 speakers with One Thing upgrade

Vertex AQ, Gekko, Black Rhodium & Tellurium Q cable

Blue Horizon Professional Rack System

Harmonic Resolution Systems Noise Reduction Components

CAD GC1 Ground Controls

All vinyl was cleaned using an Audio Desk’s Ultrasonic Pro Vinyl Cleaner

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  • Reply
    19th September 2018 at 4:54 pm

    Another Great review. If i ever buy a separate phono stage this will be it.

  • Reply
    peter chalkley
    19th January 2019 at 7:34 pm

    The Gold Note PH10 and EDGE A2-300 both recently purchased are making great music. Thanks Paul.

    • Reply
      Paul Rigby
      20th January 2019 at 12:20 pm

      Great stuff – Peter! Glad I could be of help.

  • Reply
    Bob Parsons
    9th April 2019 at 6:09 pm

    I have a GSP Revelation M/Russ Andrews Power Supplier combination which is fed by a Cartridgeman Musicmaster (current version) which, as I’m sure you know is based on a Grado moving iron design giving pretty much mm output. The Revelation M has a combination of switches which allow some fifteen EQ curves. I have prepared a recital CD-R of a 1987 reissue of Benny Goodman’s 1938 Carnegie Hall Concert. It became obvious that even at this stage the RIAA EQ curve was was sounding thin and two dimensional. Presto – apply American Columbia Curve results in a much fuller and more detailed sound with a much greater portrayal of the Hall’s acoustic. Comment from a man I respect (he has his own radio programme) was that he was hearing this recording properly for the first time. My comment is that it gives way to a really good modern recording but not by much. It most certainly doesn’t sound like an 81 year old recording. Fascinating this hobby of ours. I think Graham Slee is still making the Revelation to order but he does have a later development called the Accession. This has three EQ curves, including the Telarc curve (useful for DG LPs) but this is fair enough as I probably don’t use more than three on my Revelation.

    • Reply
      Paul Rigby
      9th April 2019 at 6:57 pm

      Right with you Bob – it’s actually a fascinating subject and one for independent research and discussion. I’m sure it would be possible to write a book on the subject! I did come across this phono amp from iFi which dabbled in that sort of thing:
      The most thorough implementation I’ve seen, though, is devoted to 78s and comes from Timestep as the T-01EQ 78rpm Equaliser Preamplifier. Click on this link and scroll down to find details, if you wish: Actually, if you keep scrolling there’s more goodies below.

  • Reply
    David Mansell
    9th May 2019 at 9:00 pm

    Both Decca and Columbia (USA) changed to RIAA in 1955. This is well documented so you are just kidding yourself about the Doris Day LP

    • Reply
      Paul Rigby
      10th May 2019 at 9:14 am

      Hi David – there’s two points of note here. Firstly, you can argue about RIAA implementation. That’s true. I’ve heard statements from opposing camps who just ‘know’ the truth. For me? I keep an open mind for now on that score. I’ve learnt to wait 🙂 I’m not convinced either way and I’m not sure the real truth will be fully revealed. The issues here appear to closely resemble similar arguments re mono/stereo implementation.

      Moving to the review itself, if you remove the names RIAA, etc from the front of the box for the moment and ignore how Gold Note have implemented and categorised them. If you just see the phono amp switches as EQ1, EQ2, etc, and nothing more than that, then my sound test results remain and I stand by them.

  • Reply
    David Mansell
    10th May 2019 at 6:14 pm

    You just have to look at Decca test discs from 1957 on – they say that all Decca discs are made in conformity with British Standard 1928:1955, which is the British implementation of the RIAA standard ; and American Columbia state in their booklet that came with their stereo demonstration disc that Columbia discs used RIAA equalisation. That was 4 or 5 years before the Doris Day LP was made. You may enjoy that LP with a different equalisation but you are just using it as a tone control. People who claim that major firms like Decca, Columbia, EMI didn’t use RIAA for stereo discs should provide some documentary evidence. I have plenty of pieces of evidence to the contrary.

  • Reply
    10th April 2020 at 1:28 pm

    Check out her album with Andre Previn. Best thing she ever did after Les Brown and without any of the usual schmaltz she so often recorded with.

  • Reply
    12th December 2020 at 9:10 pm

    hey Paul, How does it stand against the pellere and simaudio moon 110lp 2? looks rather beautiful to be honest
    I’ve got the simaudio moon neo ACE as I’ve said before and id like to improve the phono

  • Reply
    14th December 2020 at 9:39 pm

    well the pellere is less expensive than the ph-10 isn’t it? so its even better, less price and sounds better

  • Reply
    5th January 2021 at 11:45 pm

    Hi Paul
    Great review , How do you compare it against Rega aria

    Thanks in advance

    • Reply
      Paul Rigby
      6th January 2021 at 10:57 am

      I’d go for the PH-10, it sounds great, can be tweaked in software and has future upgrade abilities via an external power supply.

      • Reply
        31st January 2021 at 1:19 pm

        A seller advised me Aurorasound Vida Prima against Vertere Acoustics Phono-1 MkII , and I read a lot of good reviews concerning Aurorasound unfortunately I can’t have an audition ,
        how do you compare gold note against vida prima ? The price is the same but one with a lot of option and configuration but the second just plug and play

        Thanks in advance

        • Reply
          Paul Rigby
          2nd February 2021 at 11:52 am

          I have yet to test the Veda so cannot say for sure although I like the company’s Heada. The ethos of the company is a good one. The PH-10 is excellent and does have a useful option to upgrade the power supply which ups performance still further. So, at a push, I’d go for the Gold Note.

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