The Article
BANG & OLUFSEN LAUNCHES ‘RELOVED’
12th November 2025
Bang & Olufsen has announced Reloved, an initiative designed to extend the life of the brand’s products. Through a new dedicated online platform, Reloved offers you the opportunity to purchase pre-owned, authenticated and certified Bang & Olufsen originals
Each product has been traded in, it’s then inspected, refurbished, certified then offered for sale with up to a three-year warranty.
When the item is offered for sale, each item is also graded according to condition: Mint, Excellent or Good.
The debut Reloved drop featured five handpicked products: Beoplay P2, Beoplay A2, Beosound Edge, Beosound 3000 and Beogram 2000. Products are selected based on availability of authentic spare parts and, rather mysteriously, “contemporary relevance”.
Certified Reloved drops happen on a monthly basis. The programme launches initially in the EU, UK, Norway, and Switzerland, with monthly product drops and expansion planned for additional markets in 2026.
The last collection became available on November 12, 2025. Check out the link for upcoming dates.
