The Article
CHORD COMPANY’S FIRST EVER AMPLIFIER
1st April 2025

Chord Company has chosen its 40th anniversary year to launch its first-ever amplifier, the Audio Odourizer 3000, the world’s first hi-fi ‘scent amp’ featuring proprietary ScentARAY technology.
Scents sense is often overlooked by audiophiles, so Chord Company’s technicians conceptualised the Audio Odourizer 3000, a revolutionary device that syncs with the music to release ‘audiophile-grade’ aromas, enhancing the listening experience with fragrance as multidimensional and the musical landscape itself.
The Audio Odourizer 3000 is a sleek, matte-black tower, standing 18 inches tall, with glowing LED vents that pulse and ooze in time with the music programme. It pairs via Bluetooth to hi-fi systems and uses in-house AI-powered ‘ScentARAY’ technology to analyse audio frequencies, releasing custom scents from its refillable cartridges.
Imagine: a deep bass drop in your techno track unleashes a whiff of amyl nitrate, new shoe leather and hair gel, while a classical violin solo generates a waft of rose petals, vintage wine and Battenburg cake. For metal fans, the unmistakable miasma of teenage bedroom with a dash of snakebite and 1970’s bus seats.
Key features:
- 24-bit scent resolution: For a smell depth so detailed, you’ll swear you’re in the recording studio, forest, or public toilet, hiding from the police.
- Dynamic odour range (DOR): From subtle hints of vinyl warmth to a full-on olfactory explosion.
- Cartridge compatibility: Includes ‘Jazz Lounge,’ ‘EDM Rave,’ and ‘Thrash Metal Mayhem’ scent packs. Limited edition ‘Live Concert Sweat’ sold separately with optional biohazard handling kit.
Speaking about the new Audio Odourizer 3000, perfumed design lead Monty Withnail said (succinctly), “Right from the very start of the project, we just knew it made scents.”
Price and availability
The Audio Odourizer 3000 is available to order via Chord Company dealers, price on application.
Chord Company contacts
Tel: 01980 625700
Email: sales@chord.co.uk
Web: chord.co.uk