Pryma is a new headphone brand. Its first product is the prosaically monikered Pryma 01, handmade in Italy with less than prosaic materials.
Interchangeable leather headbands with belt-style buckles make the Pryma 01 a customisable fashion accessory incorporating audio engineering by Italian speaker maker, Sonus faber with the same leather as used by luxury bag brand, Bottega Veneta and a lightweight aluminium ear cup body with fingerprint-free coating. The ear pads are removable while the chassis is available in five colour combinations: coffee & cream, pure black, heavy gold, rose gold & grey, and carbon marsala. Additional headbands may be purchased separately while replacement ear pads will follow.
Technically, the headphones offer a circumaural, closed-back ear cup design including 40mm dynamic drivers with Mylar diaphragms, neodymium magnets and oversized voice coils, a removable 1.3m cable with 99.99% oxygen-free copper conductors, gold-plated connectors and in-line microphone for hands-free phone calls.
Price is £380. The Carbon Masala option costs an additional £30.