The Article
Hi-Fi’s Big Problem: Give Me a Name!
1st October 2019
What do you mean, you can think of dozens? Ok, ok, but here’s one that I have. On the face of it, this issue might appear a bit on the silly side but, actually, it’s causing real damage. Click below to see what I mean
I believe that the tradition of naming hi-fi products by letters and numbers is damaging to the industry. It’s stifling growth, putting off the non-geek, the beginner and the lifestyle user and over-complicating buying decisions. To see what I’m on about, please check out the video below.
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Hi Paul,
Glad you’re now feeling better. I always enjoy your ‘provocative’ YouTube pieces. For what it’s worth, here is some of my HiFi, with and without personal names:
Hegel R√∂st – A mysterious white Scandi-Amp, but better named than an H90 (?) – “R√∂st”
Rega Planar 3 – It’s a Rega Planar, it has to be a record deck – at least it only has one number! – “Whitey”
Rega Fono Mini A2D – “The black thing by the record deck”!
Primare DD15 – Another piece of Scandi-obscurity – “Titanic” (Titanium CD transport)
Most of the others are so old that the numbers have fallen off or I’ve forgotten what they do!
Best wishes – Michael
Lovely stuff! Thanks for taking the time to apply those names, Michael. And thanks for your kind words.